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Designing for Intent
A research-driven redesign anchored in user-intent signals, giving the above-the-fold a focused job instead of asking it to carry everything.
UI DesignUX Research
Hello there!
I'm Ronald Lopez and I love design!
Designing since 2013, I ship products end-to-end, from research through to QA and production.
Showcase
Featured Projects
LocalBookings
Booking Without the Phone Call
Booking flow for any business, themed to each partner’s brand, where each business tunes its own settings so the flow stays simple for customers.
UX DesignBooking Flow
LocalBookings
Scheduling That Feels Familiar
A scheduling dashboard built on the calendar model partners knew, leading with an agenda on mobile and the full grid on desktop.
Product DesignDashboard
Personal Project
Designed and Built From One Source
The portfolio you’re on now, designed system-first in Figma, then hand-coded so design and build share one source of truth.
Product DesignDesign System
OneLocal Website
From What It Does to How It Fits
A responsive rebrand that turned OneLocal’s new brand system into a site showing partners how the products fit their business, not just what they do.
Web DesignBranding
LocalReferrals
Referrals That Feel Like Theirs
A white-label referral platform that adapts to any partner brand across web, email, SMS, and print.
Product DesignWhite Label
About me
I’m a curious craftsman
Now 13 years into designing and building products. My work sits between design and front-end code, which means the fidelity of a mockup rarely stops at the handoff. I want the final design to match the intent of the first sketch.
If you have a product or brand that needs care, clarity, and craft, let's build something good together.
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